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Search Engine Marketing Seminars:
85% of Internet users rely on search engines to locate
relevant information on the Web (e.g. Google, Yahoo, MSN,
AOL, etc).
Surveys confirm the existence of the so called “50% Factor”
- roughly 50% of people that view the first results page of
search engine listings go to the 2nd results page, and only
50% of them go to the third results page, and so on. Here's
what Bear Stearns analysts say about Internet positioning on
major distribution channels: "Our research uncovered that
being listed in the top five assures the highest level of
response, and that after the fifth slot, response drops
dramatically”.
Attend The Search Engine Workshop Seminars and learn how you
can optimize your Web site so that you can be found by your
potential customers.
Let Us Bring The Search Engine Marketing Seminar to Your
Group!
**Groups size up to 50 people.
**We do also require an Internet connection and LCD
projector.
Search Engine Workshop Agenda (Three Hour Seminars):
The Importance of Search Engine
Marketing
*What is search engine marketing, and why is it so important
to the success of your online business?
*What are the differences between search engines and
directories? Who are the major players?
*How do the search engines work? What are spiders, crawlers,
and algorithms in the search engine industry?
Search Engines Friendly Web Design
*Domain Name Usage
*Metatags, ALT-Tags, text links, page copy, bridge pages
(do’s or don’t’s), images vs.
text, dynamically generated sites, redirects, flash, frames,
link architecture, file naming.
Choosing Keywords
*The most important part of the "search engine marketing"
process is to choose the right "keywords" for your Web
pages. Learn effective "keyword research" strategies for
boosting your chances at getting highly targeted traffic
that actually converts to sales.
*Learn where to place the keywords on your site.
*Learn how to create captivating titles and descriptions for
your pages that are designed to pull in traffic to your
site.
*Learn how to think of alternate routes if the logical path
isn't effective, and you'll learn how to think "outside of
the box," and watch that lateral thinking convert to traffic
and sales for your site.
Writing for The Search Engines
*What do search engines want to see when they visit your Web
site? Content! Learn how easy it really is to create
content-rich pages that appeal to both your human visitors
and to the spiders.
Link Relevancy
*Building a solid link popularity is one of the most
important things you can do to ensure the success of your
Web site. Learn effective link building strategies
Submitting Your Site To The Search
Engines
*Learn everything you need to know about submitting your
pages to the search engines in this session
Tracking Results
*How can you determine your rankings, once your pages
make it into the search engines' indices?
*Analyzing your human and spider traffic will give you
crucial information that you can use to strengthen your
site. Are you losing traffic from one page of your site?
Why? Are you getting the information you really need from
your log analysis software? What areas are the most
important in log analysis, and which should you be
concentrating on?
*Learn ways to track your conversion rate so you'll know
whether your search engine or pay keyword efforts are
actually paying off.
Pay Per Click Advertising
*How to manage a PPC campaign?
*Choosing Keywords
*Managing Your Budget
How to Boost Compelling Visitor Response (and Increase your
ROI)
*After working so hard on gaining targeted traffic to your
site, are there any usability issues that could hinder
sales? After all, getting the traffic to your site is the
first step, but converting that traffic to sales is your
ultimate goal.
SECRET Tricks of The Trade
WHO SHOULD ATTEND:
*Anyone and everyone who needs to promote a Web site
*Business owners or anyone interested in learning how to
obtain higher rankings in the search engines.
*Web designers and Webmasters who need to understand how to
create search engine friendly designs.
*Marketing directors and sales managers who are confused as
to how to get their sites found online and need someone to
explain it to them in simple terms they can understand,
using methods they themselves can implement.
*Site owners who want to learn more about pay-per-click
advertising.
*Those interested in learning how to improve their Web site
copy for the search engines.
*Anyone currently or contemplating operated an E-commerce
Web site.
This workshop is designed to accommodate new search
marketers as well as those who have already implemented a
search engine strategy. New search marketers leave ready to
launch a campaign. Experienced marketers find ways to
significantly improve their results.
TERMS & CONDITIONS:
By registering for an event you are agreeing to these terms:
Cancellations and Substitutions
If you must cancel for any reason, you must notify us in
writing 30 days prior to the event for a refund less a
processing fee. Cancellations within 30 days of the event
are non-refundable. You may transfer your registration to
another person at any time by providing written
authorization.
Send cancellation or transfer requests to:
(NAME OF EVENT)
P Squared Productions
PO Box 463
Buckeystown, MD 21717, USA Or email
info@psquaredproductions.com
Please Note:
P Squared Productions reserves the right to make changes to
the events program. Unforeseen circumstances may result in
the substitution of a presentation, topic or speaker.
You consent to P Squared Productions recording and/or
photographing the event and using such items, including your
likeness, in future promotions.
P Squared Productions reserves the right to reject or
rescind any registration and return any fees accordingly.
Registrant assumes all risks incidental to participation in
all event activities, including, but not limited to, loss or
damage to property and personal injury. P Squared
Productions total liability in connection with participation
in all event activities shall be limited to the amount of
fees received, if any, from a particular individual
registrant for the particular incident or event.
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